Why would anyone need an SEO
website assessment? Well, thanks to the many major and minor Google Panda and
Penguin Updates of course. So what’s next for 2013 - the Possum update?
Toronto, Ontario (PRWEB) November
28, 2012
In Front Media Web Services
advises of the major updates Google has made to their search algorithm this
year and how to ensure a website will not be affected by these past updates and
any future updates as well.
For a Web Design company, an SEO
Service or even a website owner, surviving the algorithm updates Google has
included over the last year, has been a full-time job plus overtime, trying to
keep up with all the algorithm changes. In Front Media knows this so well.
Most good Search Optimization
companies know that the search engine giant has updated it's search algorithm
between 300-500 times over the last 12 months. That's more than one update per
day. But, the good thing is that most of those updates have been and will
continue to be small and mostly unnoticeable. It's the bigger ones that have
many site owners scrambling to either change the way they do business on the
internet or update their resumes.
Many businesses that have
invested in Facebook Fan Pages and other area of Social Media have found they
have less dependence on the search engines for traffic.
So, how did most businesses fair
this year? How did these major updates affect website traffic and sales? Well,
there has been a lot of complaining heard throughout the internet on just this
topic. So, here's a list of some of the major updates that shook the internet
over the past 11 months.
January – Ads above the fold.
Websites with too many advertisements “above the fold” were devalued.
February – A refresher of the
original Panda update which filtered out more low quality sites or sites with
“thin content”.
April – Penguin update. This
update mostly comprised of an “over optimization penalty” or “Webspam update”
dubbed “Penguin” filtering unnatural links, keyword stuffing and other sneaky
tactics.
July – Link warnings. Warnings
were sent to site owners with unnatural backlinks advising they are “on
Google’s radar”.
August – DMCA Penalty for
websites that repeatedly abuse copyright infringement.
September - EMD Exact Match
Domain Penalty. Website with thin content and were determined to be low quality
sites using EMD for optimized positioning are now filtered.
•November – Panda update (21st
update) minor updates to penalize low quality websites.
December - ??? Who knows? Maybe
Google programmers will take the month off and vacation somewhere warm and
forget to come back to work.
So how does one battle the Google
updates? It's really simple.
Give users good content.
Make sure content is unique and
well written.
Do not "stuff" website
code or content with keywords.
Do not get involved in "link
schemes".
While on the subject of
"links", do not be afraid to link-out to authority websites.
Update web page content often.
Get involved in Social Media.
Participate in blogging, forums
and other Web 2.0 platforms so as to communicate with others to learn and offer
advice where possible.
These are just a few of dozens
more good things website owners can do to combat changes to search. No one
knows what 2013 will bring us except the R&D employees at Google
headquarters. The best plan would be for website owners to follow some or all
of the guidelines above, along with the basic guidelines that can be found on
Google's website, and we'll all will be a little better for it.
Above all else, if a website
offers good content and the site is built for "humans" first, that
site will do well in 2013 and beyond.
Read more:
http://tinyurl.com/bmbolt7
