White Hat and Black Hat SEO: Which to Use in Web Optimization Campaign

Black Hat and White Hat SEOs have been in use since time immemorial; or specifically, in the 1990’s during the infancy of Search Engine Optimization. Since then, both have changed immensely in techniques and strategies, as well as effectiveness. These days, most website owners and web masters have accepted and continue to take advantage of White hat SEO as standard optimization techniques that offer better organic-based rankings in search engine pages.

 Apparently, Black Hat and White hat SEOs differ a great deal from each other when it comes to tactic and strategic techniques. How you want your website and online business to prosper and the amount of risk that you can take are factors that you can use as your basis in choosing between the two techniques when performing SEO on them.

What is White Hat SEO?

 White hat SEO is using SEO methods and strategies that follow search engine policies and rules. For instance, an optimized website that focuses on making its pages relevant so that it attains high organic ranking uses White Hat SEO tactics. Optimization and back linking experts advise the use of White Hat techniques since these help to generate natural or organic traffic to your website. Another term used for White Hat is Ethical SEO.

Examples of White Hat SEO methods

 1. Keyword and key phrase analysis

2. Meta tag rewriting to make them more relevant

3. Back linking or link building meant to achieve link popularity

4. Writing of relevant content for the sake of human readers

5. Web site design and development

What is Black Hat SEO?

Black Hat SEO involves the use of aggressive optimization tactics and techniques; the focus of which is to obtain the favor of search engines and not human readers and visitors. Those who engage in Black Hat SEO don’t usually follow the standard rules and regulations involving Search Engine Optimization. Website owners who risk the use of Black Hat desire to take advantage of quick returns on their sites, instead of enjoying a lasting benefit from the investment in their website. Another name for Black Hat SEO is Spamdex or Unethical type of SEO.

Examples of Black Hat SEO strategies and techniques are the following:

 1. Invisible Text

2. Doorway pages

3. Keyword and key phrase Stuffing

4. Low-value back links and link farming

5. Blog commenting in low quality web sites

Risks involved when Black Hat SEO is used for Optimization

There was a time when webmasters go for Black Hat SEO and the only risk that they experience is a temporary devaluation of their websites through demotion to lower pages. This happens for only a few days; afterward, they are able to gain back their high rankings, even much higher than their previous ones.

However, in this age of Google Panda and Google Penguin, keyword stuffing and too much low-value links won’t do it anymore for anyone. You have to say goodbye to your search engine rankings once Google bots discover the use of black hat SEO in your website.

Clearly, black hat SEO pose greater risks compared to white hat SEO, which is why you might think not just one, or twice; but numerous times before you ask your optimization expert to implement Black Hat SEO techniques to your website. Doing so will help you to better understand the clear risks that involve in such a technique. The price of risking the use of Black hat optimization is much higher since Google is decided to purge websites using these techniques.

Especially if website owners want their sites to have a good fight in the highly competitive search engine world, they must implement only White Hat SEO when optimizing their sites and web pages. Past Google Updates, known as Panda and Penguin, had targeted websites that gained top page ranking through black hat SEO techniques. Click to learn more from the experts and get started with your white hat SEO campaign.

Websites caught using these techniques were heavily penalized by way of devaluation, which means that they lost their rankings in Google. Many even disappeared altogether from Google pages. Hence, webmasters are advised to do away when Black Hat and instead encouraged to implement White Hat SEO on their websites.

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SEO POSITIVE RESPONDS TO POLL ON PENGUIN UPDATE RECOVERY

A poll by SEO Round Table of 500 respondents revealed 94% of victims of the Google Penguin update have not managed to recover. Of the 500 responses, 81% said they have not recovered while 13% said they had partially recovered and 6% said they have fully recovered.

Google’s link based algorithm filter, the Penguin update, was originally introduced in April 2012 and has since had two further updates. Many websites saw their search engine rankings change dramatically after the update as it began penalising websites it deemed to be spamming results.

The SEO experts at SEO Positive are constantly monitoring the latest algorithm updates and developing ways to optimise sites to fall in line with changes so their clients can maintain good search engine rankings without being penalised.

Ben Austin, Managing Director at SEO Positive, has responded to the news with interest:

“The Penguin update affected a lot of websites and meant many had to re-evaluate how they approach their SEO. Our SEO experts are constantly monitoring the latest Google algorithms and developing the best way to optimise websites to maintain high search rankings despite them.

“Those that are still struggling to recover from the Penguin should look at how their link building is being managed and consult our experts about how to regain their visibility.”

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.